“Battle of the Strands” is the World Cup of Beauty — the world’s most extreme hair, makeup, nails and fashion competition now in its 4th year!
For one week in October, 17 talented teams of beauty professionals from around the globe converged in Las Vegas to compete against each other for the title of “Global Beauty Masters.” Expressing their creativity and technical expertise in hair, makeup, nails and fashion, these stylists worked through 6 demanding Elimination Challenges to reach the ultimate showdown, a Final Battle presented to a live audience and panel of judges. This spectacular presentation was live-streamed to 647 movie theaters nationwide on Monday, October 6, courtesy of Fathom Events, which had promoted the event on 15,000 movie screens one month prior.
Adding to the excitement of the Final Battle, the Elimination Challenges were filmed for a new docu-series for the Discovery Fit and Health Network. “Global Beauty Masters.” The series will offer viewers an insider’s perspective on the creative process, including what happens behind the scenes and during the judging throughout this competition. Produced, written and directed by the multiple award-winning Jim Milio, the series will air four 1-hour episodes beginning Tuesday, Dec. 2 at 5 p.m. EST, with repeat showings on Saturdays (check local listings).